Through Viber, brands can become part of the sharing moment that consumers enjoy. Users are most receptive to Viber ads during breaks (at school or work) or on the road (trains, bus or car). Social and emotional Moments, when people are travelling or not, sharing a Moment with families and friend while apart. While targeting and demographics are a vital component of an advertising strategy, Rakuten Viber also allows brands to connect with consumers within the context of a ‘Moment’.
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